The closest you can get to a “sure thing” in business is by introducing inspired design into a space without any. There’s no such thing as a boring, tired category. Only boring, tired brands.
The first impression is always the most important. Incredible Labs has been working with companies to deliver a brand identity that tackles the changing opinions around cannabis. We have designed clear and approachable identities for many clients in the cannabis arena, providing complimentary visuals that assist the “opportunity to rethink the space” around cannabis completely. We set out to challenge existing visual languages within the landscape, bringing a new sensibility to the subject which is often rooted in negativity. We seek to think about new ways of depicting the subject matter, creating a flexible design that can work within the shifting rules and regulations still in motion in the cannabis industry.