Brand

Strategy

As the U.S. moves closer to rescheduling cannabis nationwide the cannabis industry is becoming the fastest growing sector of the market. A big opportunity brings even bigger competition which means that establishing your brand is one of the most important aspects of your business. From top to bottom we evaluate the philosophy of your company and the nature of your vision to extract the essence of your brand into a timeless visual representation.

 

Deploying your brand effectively requires consistency across all mediums.

Brand Positioning

Make your mark or meet your maker as a brand. Many brands get lost in the market without establishing their place in the Cannabis Industry landscape and we have the right navigational tools to ensure you don’t fall off the map. We can help you identify market gaps and fill them with unique selling propositions while communicating a distinctive, differentiated, and valuable message.

Competitive Audit

Know Thy Enemy. If you don’t know what you’re up against you’ll end up with a knife in a gunfight. We can help you understand who your key competitors are, how they’re positioning themselves, what key products and services they offer, and how they’re being received in the marketplace. This can also identify where some have gone wrong and how others have done right.

Competitive Audit

Know Thy Enemy. If you don’t know what you’re up against you’ll end up with a knife in a gunfight. We can help you understand who your key competitors are, how they’re positioning themselves, what key products and services they offer, and how they’re being received in the marketplace. This can also identify where some have gone wrong and how others have done right.

Target Market

Adjust your sights or miss your opportunity. Zeroing in on your ideal audience in a specific location will give you a solid starting point and a relatable identity to bond with the prospective consumer. From there you can cast a wider net to align your product with the minds and feelings of a larger group.

Brand Story/Mission Statement

Know thyself. If you don’t know who you are, neither will consumers. This will require some soul searching and asking tough questions about your intentions and purpose in order to build a meaningful brand. Don’t toy around with your story. Make your mission impossible to oppose.

Brand Story/Mission Statement

Know thyself. If you don’t know who you are, neither will consumers. This will require some soul searching and asking tough questions about your intentions and purpose in order to build a meaningful brand. Don’t toy around with your story. Make your mission impossible to oppose.

CLIENTS

Alien Labs
Brass Knuckles
Cannafornia
Choice
Church Cannabis Company
Connected Cannabis Co.
HERBARIUM
Kush Syrup
Kushy Punch
Loud Stix
Pacific Concentrates
Puff Co
So Cal Co-op
The Syndicate
Zen Brands

Let’s Grow Together